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Introduction to Design and Layout
(16 hours)

Course Description
This course will introduce basic design principles and layout theory for a variety of projects. You will explore creative design, composition and visual impact. You will also work with a variety of layout styles to include print and web design. Prerequisites: Successful completion of Introduction to Drawing and Introduction to Color. (Text is included with course fee)

Performance-Based Objectives
Upon successful completion of this course, students will be able to:

· Understand basic design principles and terminology
· Understand the basic design process
· Understand design challenges and approaches
· Apply basic typography techniques
· Create effective print and web projects

Course Content

Lesson 1 How much do you already know?
· Communication - the basis of design
· Typography
· Color
· Print, web and multimedia
· Working with existing artwork
· Introduction to the Design Process

Lesson 2 Understanding design challenges and approaches
· Limiting your options
· Creating a look
· Creating visual impact

Lesson 3 Introduction to typography
· What is type?
· Type with a purpose
· Making type work

Lesson 4: Projects - Lab
· Logo basics
· Business printing - business cards, letterhead, envelopes and forms
· Basic ad design
· Newsletters and Brochures
· Flyers and Posters
· Web design

Text
Design Workshop by Peachpit Press

Course Requirements
Students must complete at least 80% of the scheduled course, an score a minimum of 70% on a final end of course test.